Whoever is running the Disney TikTok account just made an epic mistake!
Someone on Disney’s social media team tried to do something but ended up completely misunderstanding a classic meme to hilarious effect when they posted a series of stills from Disney shows and movies with the caption, “omg they were roommates.”
The problem? In its original form, the meme refers to how historians will say that people who were clearly in a gay relationship were “just roommates,” but Disney’s social media team picked images of siblings.
The pictures were of brothers Phineas and Fern, Gravity Falls siblings Mabel and Dipper, the siblings from Big City Green, brothers Oscar and Milo from Fish Hooks, and Lilo and her pet alien Stitch.
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None of them are in gay relationships — clearly.
Someone on Disney’s social media didn’t understand the normally funny meme, and it was removed from the company’s TikTok account after the blunder had already gone viral on X (formerly Twitter).
People on social media were quick to point out that the original meme was a reference to an old Vine that went viral where a woman walks by while speaking loudly on her cell phone and says “and they were roommates” before a man swings the camera back around to him and says, “On my god, they were roomates.”
This attempt to advertise the upcoming Lilo & Stitch live-action remake went hilariously wrong. The upcoming movie is also going viral right now because of Disney’s decision to erase Pleakley’s love of cross-dressing as a disguise, prompting criticism by vocal fans.
While many people blamed the unintentionally hilarious TikTok on an out-of-touch social media team, some people accused Disney of doing it intentionally to erase gay culture since the corporation has recently rolled back its DEI initiatives and removed a trans character from one of its animated series.
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"begging them to consult younger people before posting ANYTHING at this point"
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"it takes ONE Google search to find out what it means"
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But other people were happy to laugh at the error and jokingly call out Disney for publicizing “Pinecest” the name fans gave to shipping the Gravity Falls siblings together.
We’d love to see Disney embrace inclusivity and add more gay characters to their shows and movies, just not these ones!
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"OH MY GOD NOOOO NOT PINECEST"
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"Didn't expect Disney to be a proshipper"
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"They REALLY need to get some people in Gen z in there if they actually want their production to continue well cuz what is this"
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"ngl if i was about to career crash out this is exactly what i would post as a bit"
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"Incest attack"